What is Pay Per Click Advertisement?
Pay Per Click Advertisement also known as PPC is the form of paid advertisements in search engines. Most popular paid search platform used by search marketers is Google AdWords. Bing Ads and Yahoo also play partial role in money backed segment of search engine marketing.
Pay Per Click Advertisements
In Search Engine Marketing usually advertiser pays only for each click through from the advertisement to the destination website.
In Pay Per Click advertisement ads will be shown to those customers specifically looking for your products or services. This will bring more qualified and targeted traffic which will deliver a measurable conversion rate.
Some key terms used by search engine marketing agencies are Paid search ads, Pay Per Click or PPC, Cost per click or CPC, CPM, Remarketing, Mobile advertising, Enhanced campaigns, Adwords, Google Shopping ads and more.
“ We are very satisfied with quality and execution of your services, communication and training. You have delivered on all fronts relating to our brief and online requirements and we have already seen a significant increase in our sales and product enquiries since you designed our new websites. We look forward to a continued business relationship with you and again, thank you for your help professionalism & expertise. ”
Julian Horsley
National Sales & Marketing Manager, A&D Australasia