Google Speed Optimisation
Your Visitors demand a fast browsing experience
Google speed optimisation is becoming increasingly important for improving organic ranking and for increasing sales conversion matrix especially for ecommerce stores. Businesses who do not invest in site performance optimisation run the risk of missing out on a revenue opportunity. A fast loading website will also improve your returns on investments for paid advertisement campaign. Improving website performance will depend on the individual website. Some of the basic elements to take into considerations will include;
Optimisation of website images for mobile and desktop
Image optimisation specially for mobile device is becoming increasingly crucial. There are various ways and technology that can be applied to achieve better results for mobile devices.
Implementation of CDN (Content Delivery Network)
Implementation of CDN improves User Experience for users from various geo locations. CDN will additionally help in offloading resources on primary server
Compression technology
Compression of files like CSS, javascript and XML so that browser downloads smaller files will enable faster experience.
Browser caching
Enabling server caching and having header expiry policy will improve performance.
Minification of CSS and java script
Minification and bundling of CSS and javascript is few of the common methods.
Hosting and server infrastructure
Hosting and server plays important part in terms of security and performance.
Caching server like memcached, Redis, Varnish
Caching servers will definitely help in performance optimisation and database queries.
