Redesigned and upgraded with custom built feature for downloading Specification and Proposal Generator.
Services
Migration, Development, Support, AWS
Industry
Internationally recognised Australian manufacturing company
The Client
Britex is Australia’s premier manufacturer and supplier of stainless steel products for commercial building projects.
Proudly Australian owned and operated since 1938, Britex has been at the forefront of Australian design and innovation in stainless steel fabrication. Today they have local offices in Australia and international representation in USA, China, Singapore, Middle East, Hong Kong, Brunei, and New Zealand. They offer an extensive range of premium quality products that can be fabricated to customised specifications for individual projects.
Britex was finding local support and making regular enhancements to their existing website challenging. They wanted to partner with local experts and an agency who can support them in their digital journey. After many meetings Netable was selected to take over support of their existing website and was commissioned to redesign the website in Magento 2.
The new website was implemented with multiple stores for various regions, search engine ranking and custom development.
The Work
Britex wanted to upgrade their current Magento website to the latest Magento 2 version and redesign with improved User Experience. The new design aimed to encourage upselling of their products, visitors looking for one product will instead enquire about a suite of products.
Development
- Migrate from Magento version 1.x to Magento 2.x
- Multi store website for various regions
- Custom developed quoting features
- Ability to download specifications
- Proposal generator to improve their quoting process
Sorting of products using industry and helped the website visitors to quickly select suitable products for their needs.
- Categorisation of products by Application/Industry Sector
- Download datasheet for specific products
- Easy to submit to quote
Mandrill For Out Bound Emails
- Automate and integrate newsletter subscription with Mailchimp mailing system
- Implemented Mailchimp Mandrill for all out bound emails using SPF and DKIM validation
Regional domains are managed using a single CMS (Content Management System)
Granular access to products and description based on domain rule
Custom developed features to download specification and BIM files for registered users.
Britex staffs are able to generate customised proposal.
The Results
Supporting internationally recognised Australian manufacturing company with their digital journey.
Increased Enquiries
Increased sales enquiries across all platforms.
Technical Hub
Ultimate technical literature and product data hub
Traffic
Increased traffic for targeted keywords
Support
Expert local support for AWS, Magento and Security
“Hi Team, Just finished my demo and my sales team and senior management were well and truly blown away! Thank you so much for all your hard work and the results speak for themselves, looks absolutely amazing and worked perfectly how I envisioned. Thanks again guys!”
Trang Do.
Marketing Manager, Britex
Developing custom web application is our core strength.
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